Email Newsletters Made Easy: How to Use Flodesk to Grow Your Business (Even While Your Kids Are Screaming)
Entrepreneur Setting Up Her Email Marketing Newsletter in Flodesk
Introduction: I See You, and You’re Doing Amazing
Let’s start with this—you’re a rockstar. You’re trying to grow your business while balancing what feels like everything: piles of laundry, screaming kids asking for snacks (again), and the cold coffee you’ve reheated three times. Maybe you’re even juggling aging parents or squeezing in work between school drop-offs.
I get it. You’re busy, tired, and wondering if email newsletters are just another thing to add to your endless to-do list. But let me tell you: email newsletters aren’t just another chore—they’re your secret weapon.
Here’s why:
They’re reliable. Social media algorithms come and go, but email is direct. It lands right in your audience’s inbox, no middleman.
They build real relationships. People join your list because they want to hear from you, not because they stumbled on a random post.
They work. Email marketing has the best ROI in the game—$42 for every $1 spent.
If you’re tired of running in circles trying to keep up with Instagram trends, let’s shift gears. I’ll show you how to get your email newsletter up and running without the stress.
1. Why Email > Social Media Every Single Time
We all know the frustration of pouring your heart into a social media post only for it to be seen by, like, 10 people. It’s not you—it’s the algorithm.
Email is different. It gives you control. When someone joins your list, they’re saying, I want to hear from you. And the best part? You’re not competing with memes or cat videos for attention.
Here’s the deal:
Email is personal. It feels like a one-on-one conversation, not a broadcast.
It’s consistent. No algorithm can bury your message.
It’s yours. If social media disappears tomorrow (hello, Instagram blackout), your email list will still be there, ready to go.
Pro Tip: If you don’t have a website yet, let’s fix that. A website is your online home where you can collect emails, showcase your offers, and grow your audience. It doesn’t have to be complicated—I design simple, beautiful Squarespace websites that are easy to manage.
2. Setting Up Flodesk in Real Life (Not the Pinterest Version)
Let’s be honest: Flodesk makes email marketing gorgeous, but it’s not magic. There’s some setup involved, but I promise it’s manageable (even if you’re reheating that same cup of coffee while you do it).
Step 1: Create Your Account
Sign up at Flodesk. Use a referral code for 50% off if you have one.
Once you’re in, explore the dashboard. You’ll see tabs for Emails, Workflows, and Forms—these are your tools.
Step 2: Set Up Your Email Details
Add your sender name and email address (Gmail is fine if you don’t have a professional email yet).
Verify your email to make sure it’s ready to send.
Step 3: Brand Your Emails
Match your email fonts and colors to your website or Canva designs.
If you don’t have branding yet, start simple. Use the template design in Flodesk and adjust as you go.
3. Workflows You Actually Need
You don’t need 10 workflows to start—just the essentials:
Workflow 1: The Welcome Series
This is a must-have. When someone joins your email list, you want to greet them warmly and let them know what to expect.
Email 1: Welcome them and thank them for joining.
Email 2: Share your story—why you started your business and how you help.
Email 3: Offer value, like a tip, resource, or freebie.
Workflow 2: The Regular Newsletter
This keeps your subscribers engaged over time. It doesn’t have to be fancy—just a short email with a tip, update, or quick story.
4. Keep Emails Short and Sweet
Nobody has time to read an essay in their inbox. Your audience is busy—think reheated dinners and bedtime battles. Keep your emails short, conversational, and actionable.
Here’s the formula:
Subject Line: Intriguing and to the point (e.g., “3 Quick Tips for Your Business”).
Body: Focus on one message—don’t overload them.
Call-to-Action: Tell them what to do next (e.g., “Reply to this email” or “Check out my new blog post”).
5. Collecting Emails Without the Overwhelm
You need subscribers before you can send emails, and that starts with an opt-in form.
Use Flodesk to create a form (pop-up, inline, or full-page).
Offer something valuable in exchange for their email, like a checklist or free guide.
Promote it everywhere—your website, social media, and even in-person events.
If setting this up sounds like too much, I get it. Sometimes, the tech stuff can feel like one more thing you don’t have time for. That’s where I come in. From setting up workflows to creating opt-in forms, I can help you get this done faster than your next load of laundry.
6. Need a Website, Copy, or Coaching? I’ve Got You
Let’s face it: email newsletters are just one piece of the puzzle. Your business needs a solid foundation—a clear brand, a strong website, and offers that actually sell.
Here’s how I can help:
Website Templates: Check out my template shop for stunning, easy-to-use Squarespace designs.
Website Copywriting: Need help putting your ideas into words? I can write copy that connects and converts.
Business Coaching: From naming your business to figuring out pricing and offers, I’ll guide you through every step of starting and growing your brand.
Your time is too valuable to waste on trial and error. Let’s build something amazing together.
Conclusion: You’re Doing Amazing, and You’ve Got This
Running a business while managing life’s chaos isn’t easy, but you’re already doing the hard part—showing up. Email newsletters are a simple way to connect with your audience, build trust, and grow your business.
And if you’re staring at your screen thinking, I don’t have time for this, that’s okay. Whether you need help setting up Flodesk, designing your website, or just figuring out where to start, I’m here for you.
Let’s make email (and your business) work for you—not the other way around.
