Find Your Passion and Build a Business That Works for You
How To Find Your Passion & Decide What Type of Business To Start
Life is busy. Between work, kids, errands, and trying to keep your head above the laundry pile (seriously, does it ever end?), the idea of starting or growing a business can feel overwhelming.
But here’s the truth: your business dream isn’t impossible. It’s 100% within reach. And it all starts with uncovering what truly lights you up—your passion—and turning it into something that works for your life, not against it.
Whether you’re starting from scratch or trying to breathe life into an existing business, this guide will walk you through actionable steps to find your passion, overcome fear, and build something amazing. Let’s dive in.
1. Your Why Is the Foundation 📝
Every business starts with a reason—your why.
Simon Sinek says it best: "People don’t buy what you do; they buy why you do it." Your why is your motivation when the days get long and the doubts creep in. It’s also what connects you to your audience and makes them believe in you.
💡 Reflect on These Questions:
Why do I want to start or grow my business?
What excites me most about helping others?
How will this business improve my life and the lives of others?
Write your answers down and keep them somewhere visible. When you’re feeling stuck, they’ll remind you why you started.
2. Find Your Sweet Spot with Ikigai
Ikigai is a Japanese concept that helps you uncover your purpose. It’s about finding the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for.
Ikigai: Examples That Work
Example 1: Personal Training Business
What You Love: Helping people with fitness goals.
What You’re Good At: Coaching and motivating others.
What the World Needs: Accessible workout plans for busy people.
What You Can Be Paid For: Personal training or fitness programs.
Example 2: Content Creation Business
What You Love: Writing and storytelling.
What You’re Good At: Editing and creating engaging content.
What the World Needs: Businesses needing better storytelling to connect with their audience.
What You Can Be Paid For: Freelance writing or content creation services.
Example 3: Virtual Assistant Business
What You Love: Organizing and planning.
What You’re Good At: Managing schedules and creating systems.
What the World Needs: Tools to help busy entrepreneurs stay organized.
What You Can Be Paid For: Offering virtual assistant services.
💡 Build Your Own Ikigai
Write down your own answers for each area:
What You Love: Activities that excite you.
What You’re Good At: Your natural talents and skills.
What the World Needs: Problems you can solve.
What You Can Be Paid For: Services or products people will buy.
Look for overlaps to find your business idea.
3. Solve a Real Problem 🛠️
The most successful businesses don’t just sell—they solve problems.
Think about the last time you paid for a product or service. You weren’t just buying something; you were solving a problem. Spanx (Sara Blakely) made uncomfortable shapewear obsolete. Instacart solved the hassle of grocery shopping. What problem can you solve?
💡 Action Step:
Write down three problems you notice in your daily life or industry.
Ask yourself how your skills, experience, or interests could help solve one of them.
4. Simplify: Focus on One Core Offer 🎯
If you’re already in business, ask yourself: are you trying to do too much?
Many entrepreneurs spread themselves too thin, offering ten different things and wondering why nothing’s working. The most successful businesses focus on one or two core offers that solve a clear need.
💡 Action Step:
Review your current offers or ideas.
Ask yourself:
Which one brings the most joy and revenue?
What’s easiest to deliver at a high quality?
Narrow it down to one or two core offers that you can do really well.
5. Don’t Let Fear or Judgment Hold You Back 🛑
Fear is one of the biggest reasons people don’t start or grow their business.
Fear of what others will think.
Fear of failing.
Fear of not being good enough.
Here’s the truth: Most people who judge you are too scared to take risks themselves. Their opinions don’t define your potential.
💡 How to Overcome Fear of Judgment:
Focus on Your Why: Your reason for doing this is stronger than anyone’s doubt.
Shrink the Audience: Forget about impressing everyone. Show up for the one person who needs your help.
Set Boundaries: Limit how much you share with people who aren’t supportive.
Flip the Script: Their doubts often reflect their fears, not your abilities.
6. Conquer Imposter Syndrome Like a Pro 💪
Ever thought, “Who am I to do this?” That’s imposter syndrome talking, and it affects almost everyone.
💡 Proven Ways to Tackle Imposter Syndrome:
Keep a Wins List: Write down every success, big or small, and review it when doubt creeps in.
Reframe Negative Thoughts: Replace “I’m not good enough” with “I’m constantly learning, and that makes me better.”
Focus on Helping, Not Perfection: Your audience doesn’t need perfect—they need your passion and expertise.
Take Action Anyway: Confidence comes from action, not waiting.
7. Build a Presence That Reflects Your Passion
Your website and online presence are your business’s first impression. A cluttered, unclear message can send the wrong signal—even if your work is great.
💡 My Services Can Help You:
Website Design: Let’s create a site that’s beautiful, professional, and works hard for you.
Email Marketing Setup: I’ll set up your newsletters and workflows so you’re connecting with your audience even when you’re busy.
Copywriting: Need the right words? I’ll write your website and emails to attract your dream clients.
You don’t have to do it all yourself—I’m here to lighten the load so you can focus on your genius.
Final Thoughts
Finding your passion isn’t about being perfect—it’s about progress. When you focus on your why, take small, consistent steps, and push past fear, you’ll build a business that works for you.
Ready to make your dream a reality? Let’s create something amazing together.
You’ve got this. 🖤
