How To Choose A Business Name
Woman trying to decide what the name of her business should be.
As a Squarespace website designer and business coach for entrepreneurs, I know how challenging it can be to find the right name for your business. But don’t let the name slow you down! Whether you’re building your dream business from Toronto to New York or aiming for a global audience, let’s get you moving forward with confidence. 💖
Choosing a Name That Fits Your Business
The right name is essential, but it shouldn’t hold you back from launching. Here’s what works best depending on the type of business you’re building.
For Personal Brands (Coaches, Consultants, Creatives)
If you’re building a personal brand as a business coach, consultant, or creative, using your own name can be a powerful choice. This approach is popular because it’s both personal and versatile—perfect if you plan to grow and evolve your services over time.
Examples:
Marie Forleo
Brené Brown
Rachel Hollis
Gabby Bernstein
Oprah
If your name is taken on social media, try adding a unique word for a memorable handle:
TheGabbyBernstein
MarieForleoHQ
OprahOfficial
MelRobbinsCoaching
CoachMarieForleo
For Product-Based Businesses
If you’re building a product-based business, your name can take an emotional or practical approach. Here are two strategies that work well:
1. Emotional Names
Choose a name that creates a feeling or vibe, like:
Glossier (for that effortless, glossy look) 💖
Everlane (classic, sustainable style) 🌱
Nest (for a cozy, homey feel) 🏡
Honest Co. (for transparency and trust) ✨
Away (evoking travel and adventure) 🌍
2. Practical Names
Go with a name that clearly says what your product or brand is about. This works well if you’re trying to attract customers who want clarity on what you offer, especially for a product-based biz:
Warby Parker 👓 (memorable with two names)
Lush Cosmetics 🌸 (clear on what they sell)
Outdoor Voices 🌲 (for active lifestyles)
Whole Foods 🍏 (exactly what you get!)
Trader Joe’s 🛒 (friendly, approachable vibe)
For Service-Based Businesses
When it comes to service-based businesses, you can go with either emotional or practical names:
1. Emotional Names
Pick a name that makes an emotional connection:
SoulCycle 🚴 (mind-body wellness)
Nurture Co. 🌿 (caring, supportive vibe)
The Good Life 🌈 (aspirational, positive)
Bright Horizons 🌞 (hopeful, uplifting)
Rise Coaching 🦅 (empowerment and growth)
2. Practical Names
A straightforward name can tell exactly what you offer without guessing. Business coaches, Squarespace website designers, or Flodesk email marketing consultants may benefit from this approach:
Social Media Maven 📱 (social expertise)
FitCoach Online 💪 (fitness coaching, no guessing!)
Bright Brand Consulting 🎨 (focused on branding)
Virtual Solutions Co. 🌐 (remote support services)
TaxPro Services 💰 (simple and professional)
Take Action—Your Dream Awaits!
If you’re feeling stuck, remember that the perfect name isn’t everything. Start with a name you like and get moving! You can always refine and evolve as your business grows. I’m cheering you on and can’t wait to see the business you build with your unique Squarespace website and Flodesk email marketing setup!
Let’s keep making your dreams a reality, one step at a time! 💪✨
