Flodesk 101: Your Complete Beginner’s Guide to Stunning Email Marketing
Flodesk-101-Email-Marketing-Guide-for-Beginners
Introduction: Let’s Simplify Email Marketing for Your Business
Starting email marketing can feel overwhelming, especially when you’re juggling family, work, and life. But here’s the thing—email marketing is one of the most powerful tools for growing your business, and with Flodesk, it doesn’t have to be complicated.
This guide will walk you through setting up your email system step by step, and I’ll even share tips on how to make it a breeze—like pre-scheduling your newsletters so you can set it and forget it. And hey, if this feels like too much? No worries—I can do it for you, from start to finish. Let’s dive in!
Step 1: Start with a Lead Magnet
What’s a Lead Magnet?
A lead magnet is a free resource you offer to entice people to join your email list. It’s how you turn casual visitors into loyal subscribers.
Lead Magnet Ideas for Any Business:
Coaches: “10 Quick Tips to Land Your First Client” (checklist).
Product Sellers: “15% Off Your First Purchase” (discount code).
Content Creators: “3 Free Instagram Templates” (download).
💡 Pro Tip: Use tools like Canva to design your lead magnet. Keep it actionable and easy to consume—people love quick wins!
Step 2: Set Up Your Signup Form in Flodesk
Once you have your lead magnet, you’ll need a form to collect email addresses.
How to Create a Form:
Log in to Flodesk: Go to Flodesk.
Navigate to Forms: Click “Forms” and then “New Form.”
Choose the Type: Inline (embedded on your website), popup, or full page.
Customize the Design:
Add a headline like: “Grab Your Free Checklist!”
Write a short description about what they’ll get.
Style it with colors and fonts that match your brand.
Connect to a Segment: Create a segment called “Checklist Subscribers” to organize these signups.
Step 3: Automate Your Welcome Workflow
When someone signs up, you want them to automatically receive a series of emails. This is called a welcome workflow.
How to Create a Welcome Workflow in Flodesk:
Go to the Workflows Tab: Click “Workflows” and then “New Workflow.”
Set the Trigger: Choose “When someone is added to segment ‘Checklist Subscribers.’”
Add Your Email Sequence:
Email 1 (Day 0): Welcome them and deliver the lead magnet.
Subject: “Welcome! Here’s Your Free Checklist 🎉”
Email 2 (Day 2): Share your story and offer a quick tip.
Email 3 (Day 4): Provide value with another tip or resource.
Email 4 (Day 7): Transition them to your primary email list and explain what’s next.
Step 4: Transition Subscribers to Your Primary Newsletter List
Once the welcome workflow ends, your subscribers should be added to your primary email list. This ensures they continue receiving valuable content without you having to manage things manually.
How to Set This Up in Flodesk:
Create a Segment for Your Primary List: Call it something like “Newsletter Subscribers.”
Add a Step to Your Workflow: At the end of the welcome sequence, move subscribers from “Checklist Subscribers” to “Newsletter Subscribers.”
Send a Confirmation Email: Let them know they’ll now receive regular updates. Example: “Hey [Name], I’m so excited you’re staying on my list! Expect weekly tips, inspiration, and exclusive updates right here.”
Step 5: Pre-Schedule Your Primary Newsletters
Consistency is key in email marketing, but life gets busy. The trick? Pre-schedule your emails in Flodesk so they’re ready to go without weekly effort.
How to Pre-Schedule Emails in Flodesk:
Plan Your Content: Decide on at least 8 topics (e.g., tips, promotions, behind-the-scenes stories).
Create and Schedule Emails:
Go to the Emails Tab and design your email using a Flodesk template.
Write your content, keeping it simple and conversational.
Choose a send date for each email (e.g., every Monday).
Batch Your Work: Spend a weekend creating and scheduling your emails so you’re set for the next 2 months.
💡 Why This Works: Pre-scheduling gives you peace of mind. You’ll know your audience is hearing from you regularly, even when life gets chaotic.
I Can Help You With This!
Feeling overwhelmed? I get it. Email marketing can feel like a lot when you’re juggling a million other things. But here’s the good news: you don’t have to do it alone.
Here’s how I can help:
Flodesk Setup: I’ll set up your account, workflows, and forms.
Email Newsletter Writing: I’ll craft engaging emails tailored to your audience, powered by amazing AI.
End-to-End Service: From planning topics to scheduling your emails, I’ll handle it all—so you don’t have to.
Imagine starting your week knowing your email marketing is handled. Sounds good, right?
Final Thoughts: Keep It Simple and Consistent
Email marketing doesn’t have to be perfect, but it does need to be consistent. With a lead magnet, a welcome workflow, and a pre-scheduled newsletter, you’ve got a solid system to grow your business and nurture your audience.
💡 Bonus: Ready to get started with Flodesk? Use my special link to get 50% off: Sign Up Here.
Let’s build something amazing together. You’ve got this! 💌!
