Stop Overthinking Your Website Content: Here’s What to Write and Where It Goes

Hey, lovely! Let’s talk about one of the biggest hurdles in launching a website: the words. Your website copy is your chance to connect with your audience, show them how amazing you are, and turn visitors into clients.

But writing your website can feel like staring at a blank screen wondering, What do I even say, and where does it go?!

Don’t worry—I’ve got you covered. In this guide, I’ll not only walk you through how to write website content that works but also exactly where it should go on your site.

Let’s make this as painless as possible because, let’s be honest, you’ve got enough on your plate—kids, coffee, laundry, husbands, and maybe even squeezing in a workout.

Here’s how to get it done!

Step 1: Your Homepage

Your homepage is like the welcome mat to your business. It’s where your audience decides if they want to keep scrolling or hit that "X" button.

💡 What to include on your homepage:

1. Your main message: Who you are and what you do in one sentence.
   👉 Example:
   "Helping women entrepreneurs build gorgeous Squarespace websites that attract dream clients and grow their business."

2. A quick "about you" section: A short paragraph that’s warm, friendly, and relatable.

3. Your main call-to-action: Tell them what to do next! Examples:

   • "Book a Free Consultation"

   • "Shop Templates Now"

4. A few testimonials or success stories: Because nothing says “I’m legit” like happy clients.

👉 Pro Tip: Your homepage should answer this question: "Am I in the right place, and can this person help me?"

Step 2: Your About Page

This is your chance to connect with your audience and show off a little personality. People don’t just buy services—they buy you.

💡 What to include on your about page:

1. Your story: Why you started your business, who you help, and how you got here.

2. Your mission: What do you stand for, and why should they trust you?

3. A touch of personality: Throw in a fun fact or two. Example:

   • "I can design a website faster than my toddler can throw Cheerios on the floor."

👉 Pro Tip: Make it about them too. Instead of saying, "I’ve been a designer for 10 years," try:
"With 10 years of design experience, I create websites that make your business shine."

Step 3: Your Services Page

This is the page that makes you money—so let’s make it count! Be crystal clear about what you offer and why they need it.

💡 What to include on your services page:

1. A bold headline: Grab their attention. Example:

   • "Custom Squarespace Websites Designed to Convert"

2. Descriptions of your services: Break them into bite-sized sections. Example:

   • Flodesk Email Glow-Up: Complete setup and customization of your email newsletters.

   • Done-for-You Website Design: Launch your dream website in just one day.

3. Why they need it: Focus on the benefits. Will they save time? Attract clients? Stress less?

4. Calls to action: Add buttons like:

   • "Book Now"

   • "Let’s Chat"

Step 4: Your Contact Page

This is where your visitors say, "Yes, I want to work with you!" Make it as easy as possible for them to reach out.

💡 What to include on your contact page:

1. A warm intro: Example:

   • "I’d love to connect! Fill out the form below or shoot me an email—let’s make magic happen."

2. A simple contact form: Include fields for name, email, and a message.

3. Your email address and social links: Because sometimes people prefer direct contact.

👉 Pro Tip: Keep it short and sweet—no one has time to jump through hoops to get in touch.

Step 5: Blog (Optional but Powerful)

If you want to rank on Google (hint: you do), a blog is your secret weapon. Use it to provide value and show off your expertise.

💡 What to write about on your blog:

• Answer common questions: Example: "How to Choose the Right Squarespace Template for Your Business."

• Share tips related to your services: Think: "5 Easy Ways to Optimize Your Website for SEO."

• Highlight success stories: Show how you’ve helped others thrive.

Remember: Done Is Better Than Perfect

Here’s the deal, friend: Your website doesn’t have to be perfect—it just needs to be live.

Don’t spend weeks tweaking every little detail. Start with these key pages—Homepage, About, Services, and Contact—and add as you go.

And if writing isn’t your thing (or you’d rather spend your time on something else), let’s talk. I’d love to help you craft content that feels so you and connects with your dream clients.

Need a Helping Hand?

I know you’ve got a million things to juggle—kids, work, life, all the things. Writing website content doesn’t have to be one more thing on your plate.

That’s why I’m here. I specialize in crafting content that feels natural, sounds like you, and (most importantly) converts.

Let’s chat about creating a website that connects, converts, and works as hard as you do! 💪✨